Blog

May 22nd, 2015

InternetSocRepMngmnt_May22_ASocial media has grown to a great extent in the last decade, revolutionizing the Internet through its ability to connect people and open new business opportunities. Many companies are now aware of the importance of establishing an online presence, and so have created business accounts on various social media platforms. As a business owner, you know that having a good online reputation is essential for business growth, whereas a bad online reputation could bring your business to its knees. Here are some reasons it’s important to have a positive online reputation.

Trust and credibility

Trust and credibility are two important factors and could either make or break your business’s online reputation. If you can over-deliver on your customers’ expectations, there’s a good chance they will spread the word about their experience - and that’s great for your business. Take the time to earn your clients’ trust, and you’ll be rewarded with a strong brand image that will attract more potential clients for years to come.

Increased sales

Customers are more likely than ever to research brands, products, and services online before they make the decision to purchase. Make sure you have social media accounts ready, and ask your existing customers to follow you. Post regularly about your products, along with other valuable content related to the nature of your business to grab your customers’ attention. Personal interaction with customers is a great strategy to boost sales, so don’t let their comments go unanswered - see that you respond in a timely manner to every one of them to show that you value their business.

Online insights

Today, it’s very common to see negative feedback on a business’s social media pages. If things aren’t addressed properly, a negative comment or review could be the start of your business’s downfall, since they spread like wildfire online. By establishing an online presence you will gain a valuable insight into what your clients and competitors are saying about you and, if it’s something bad, you can step in and rectify the issue before it goes viral.

Show your best side

Potential customers are online right now, researching your company before doing business with you. Some of them don’t know you well enough to make immediate decisions, and so will judge your business on the basis of the information that is available to them. Whatever the products or services you provide for customers, once the feedback appears online, it sticks. This is a chance to present your company in a good light to attract more customers, which converts into increased revenue.

Always remember that it can only take a few seconds to destroy a brand’s online reputation that took years to build. Contact us today for advice on how to build an online reputation for your business.

Published with permission from TechAdvisory.org. Source.

May 21st, 2015

164_Office_AIts release is still months away, but there’s reason to get excited about Office 2016. The latest version of Microsoft’s classic application package is adding new features designed specifically for today’s modern workforce, who are more mobile and collaborative than any generation before. Here are four of these head-turning features that are changing the way we use Office applications.

Cloud focus for Outlook attachments

Microsoft knows that sharing attachments amongst co-workers and teams can be a hassle. With many collaborators still sharing documents and files the old fashioned way - attaching it to an email and then sending to others - it’s easy for users to get confused and send an incorrect or outdated version.

To solve this problem, Microsoft is gently nudging us to use the cloud. Now when you add an attachment to an email, you’re now asked if you’d also like to share a link to a file on your OneDrive, OneDrive for Business or SharePoint account.

Showcasing easy ways to use Office better

If you’re like most people, you probably aren’t using Office to its full potential. And who can blame you? Between Word, Excel, PowerPoint and more, there are literally hundreds of features and tools you can use - if only you had the time to discover them all.

To help you get the most out of Office, Microsoft has now added a Tell Me box in the top center of your program title bar. This tool gives you an easy way to get questions answered. For example, if you want to project your desktop screen to a second monitor or create a graph in Excel, simply type your question into the Tell Me box and Microsoft will find the answers that most closely fit your search criteria.

Sway

Look out PowerPoint, here comes Sway - the new, hipper Office application that makes creating fluid, stylish presentations easy. With Sway, you can now gather content from various sources across the web, and then easily organize it into a presentation that can be viewed on a smartphone, laptop, iPad or other device.

What makes Sway more exciting than PowerPoint is in the process of gathering content: simply drag files, photos or video from YouTube, OneDrive and various social networks into the app. Once you have your content, you can easily organize it and adjust your design to create a unique look and feel for your presentation.

Better Data Protection

With Office 2016, Microsoft has raised the bar for data security. Now administrators can set and enable Data Loss Protection policies for Word, Excel and PowerPoint.

Unlike in older versions of Office, administrators now have a range of security options at their disposal. For example, they can prevent data from being copied and pasted outside of Office 2016 applications, restrict files from being sent to certain individuals, and implement file-level encryption for Word, Excel and Outlook.

Want to learn more about Microsoft Office 2016? Have questions about other Office products? Give us a call.

Published with permission from TechAdvisory.org. Source.

May 15th, 2015

164_Fbook_AIf your business has been in the social media game for what seems like ages, you probably know by now that finding more customers by marketing your brand on Facebook is a daunting task. So what can small business owners do to gain traction on Facebook? Here are a few tips that are sure to add a spike to your traffic. But first, a simple question.

Do you really have a Facebook audience?

It’s time to face the cold hard facts. Does your business actually have a Facebook audience? In today’s over-saturated social media market, a customer base on Facebook is not a given.

Think about it. Why do people go on Facebook? It's usually to interact with friends and family, or for other social purposes. If your business is a software company that targets a B2B audience of technical engineers, your company will likely not benefit from a Facebook presence. On the other hand, if you sell posters of Justin Bieber or cute and cuddly teddy bears, then a customer base likely eagerly awaits.

Learn which content performs best in your niche

Want to know how to discover the content that has been performing best in your niche over the past year? Of course you do! And there’s actually an easy way to do it with a tool called BuzzSumo. Here you can type in a keyword and see what articles and content are getting the most shares on Facebook, as well as other social networks. Once you have this information, you can then start posting content covering similar topics. This will help your business stand out and gain traffic.

Write short, eye-catching headlines

Headlines are just as important on Facebook as they are on other platforms and media outlets. For your best shot at one of your posts going viral, keep your headlines to between 5 and 15 words.

As for headline content, remember it’s not about selling you and your business but about the value you provide for your customer. Remove the words “I” and “we”, and replace them with “you” as much as possible.

Use Visuals

It’s easy to forget about this obvious truth, but posts with visuals almost always outperform non-visual content. A picture not only speaks a thousand words; it also has the potential to get you a thousand shares.

If you’re getting lots of traffic on Facebook, pay for ads

Ads on Facebook work in essentially the same way as Google AdWords. So if you see that a keyword is performing well for you on the platform, it’s worth investing some money to test the ad service out. Because Facebook ads are much less targeted, they don’t typically convert into sales as well as their Google counterparts. However, they are certainly a lot less expensive - chiming in at as little as $1 a day. With a small investment, you’re likely to gain some visitors to and conversions on your business website.

Want to learn more about Facebook marketing or other ways to use technology to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
May 14th, 2015

WindowsNews&Tips_May14_AWindows 8 was a disappointment. The user interface was too complex for general users and many critics were not impressed with Windows 8’s features. And so Microsoft plans to leave the Windows 8 blunder behind and move on to Windows 10. Numerous changes have been made and new features added to Microsoft’s new flagship operating system. Here are the top features that Microsoft hopes will be enough to regain its reputation and clients’ confidence.

Microsoft Edge

Windows 10 comes with a new Internet browser called Microsoft Edge. Formerly named Project Spartan until around three months ago, Edge is officially a replacement for the aging Internet Explorer. Edge allows you to add notes, while accessing web pages, for future reference. It also comes with a new reading mode that removes all the other distracting elements of a web page and leaves you with just the text. This allows for a good reading experience, not to mention faster loading time.

Cortana

Cortana is Microsoft’s personal assistant and the rival to Apple’s Siri. When Cortana first arrived in preview versions of Windows 10, there were several bugs and compatibility issues. But Microsoft has been working hard to address these. Just like on Windows Phone devices, you can interact with Cortana using either text or natural voice queries. Cortana can perform many basic tricks and tasks, such as taking notes, scheduling meetings, setting alarms, calling people on Skype, and playing music. She can also scour your computer, OneDrive account, and even your business network to find files based on your input.

Continuum

Windows 10’s Continuum feature is designed to make the OS work seamlessly on hybrid desktop and tablet devices. Users are able to switch between touch and desktop modes, depending on the device they’re using. When you unplug your keyboard and mouse, a small popup will appear asking whether Windows should switch to tablet mode. Once tablet mode is enabled, all the windows on the desktop will immediately go to full screen. On the other hand, if you plug in a keyboard and mouse, Windows 10 will launch another pop-up asking whether you wish to return to desktop mode. Another impressive feature of Continuum is the ability to connect your Windows Phone with a PC, essentially turning your smartphone into a pocket-friendly desktop.

Start Menu

The absence of the the Start menu in Windows 8 caused dissatisfaction among most Windows OS fanatics. Microsoft won’t make the same mistake twice. And so the Start menu will be returning to Windows 10 at the front and left of the home screen. When opened, the menu splits into two columns - one the traditional list of programs, the other app-style icons. A universal search function has been added to the Start menu, making for easier file browsing.

Windows 10 is made first and foremost for desktop users, whereas its predecessor Windows 8 was aimed at mobile and touchscreen devices. Microsoft has hinted that Windows 10 will be launching in late July 2015, available in 190 countries and 111 languages.

If you’re looking to incorporate Windows OS into your business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

SocialMedia_May11_AIt has surely been a long time coming, and now it is official - the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising. While the move is unlikely to prove popular with ordinary users, it marks an interesting development for social media observers and presents new marketing opportunities to businesses. Here’s what you need to know.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 1st, 2015

WindowsPhone_May1_AMicrosoft’s Windows Phone products have been on the market for years, offering easy-to-use smartphone experience at affordable prices to millions of users worldwide. When it comes to usability, however, there are several issues reported by users, but Microsoft has taken measures to address most of them, making the Windows platform even more pleasurable to use on smartphones. And if you’re a Windows Phone owner, you might as well try out these shortcuts for even smoother operation.

Projecting screen to other devices

You can show off your videos and photos on a much larger screen by activating the Project My Screen function located in the Settings>System menu. Your phone will automatically start searching for any nearby devices that support wireless screen projection. In addition, you can install Project My Screen on your PC and connect it to your phone using a USB cable for a portable projector.

Find My Phone

Afraid of losing and being unable to find your phone? Don’t worry - Windows Phone has a Find My Phone application that allows you to ring, lock, locate and wipe clean your phone from the official Windows Phone website. Check first in case you’ve lost your phone at home, as Find My Phone will make it ring even if the volume is off or set to vibrate mode.

Word Flow

Word Flow is a built-in application on devices with Windows Phone 8.1 installed, allowing for fast and accurate typing. Instead of typing each letter individually, you can slide your finger across the letters on the screen, and Word Flow’s intelligent system will automatically input the exact word that comprises the letters your finger came across. It will even display an emoticon relevant to the word you typed.

Data Sense

If you’re using a monthly plan for your Windows Phone, sometimes it can be difficult to keep up with your current data usage. Data Sense displays your mobile’s data usage, and allows you to set very specific data limits. If you want to save some bandwidth, you can also restrict background applications from using data and command your phone to compress images while browsing the Internet.

Storage Sense

The way Storage Sense works is very similar to Data Sense. Storage Sense gives you an overview of the applications installed on your Windows device. You can see a quick breakdown of the apps that are taking up the most space and delete any bloated apps, videos, or audio files that you no longer need. It’s a very handy tool for giving your phone a spring clean!

Volume Control

The Windows Phone has two different volume channels: volume levels for ringer and notifications, and media and app volume. You can take control of these two individual volume levels. In other words, you can listen to music or play games at a higher or lower volume than your ringer and notifications, and vice versa. To access this feature, tap the small arrow on the top right screen when you adjust your phone’s volume, and a new settings window will open for you to customize volume levels.

You’re not yet using your Windows Phone to its greatest potential if you’re missing out on these features. Want to learn how to implement the Windows Phone into your business? Contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 30th, 2015

164_O365_AHave you ever deleted an email only to discover months later that you still need it? If so, you’re in luck. Office 365 has now made emails recoverable indefinitely- whether it’s been deleted for a few days or a few years. Here’s the scoop on Microsoft’s new policy that makes this possible.

If you’re a regular user of Outlook 365, you’re likely aware that you can only recover an email that was deleted 30 days ago or less. After that, it’s gone for good. For those that have been agitated by this policy, Office 365 has now made a change that allows emails in the Deleted Items folder to be accessed indefinitely. However, take note that if an end user makes the effort to empty the Deleted Folder, those items will still in fact be unrecoverable.

But what if you don’t want to indefinitely recover email?

Believe it or not, indefinite access to emails may come as bad news for some. It can create industry compliance issues for organizations and can also affect offline storage as deleted emails pile up.

Not to fear. Along with this new policy, Office 365 also allows you to customize the retention duration to a time span that works for you. To do this, click on the following:

  1. Office 365 Admin
  2. Exchange Admin Center
  3. Compliance Management
  4. Retention Policies
From here you can modify the retention duration of your emails to a time span of your choice.

Want to learn more about this and other cutting-edge Office 365 features? Give us a call today and get all the info you need.

Published with permission from TechAdvisory.org. Source.

Topic Office 365
April 27th, 2015

164_Soc_AIn today’s Internet loving culture, social media is becoming a necessary function for growing your business. And rightly so, because it’s a great way to expand your outreach, find new customers and share valuable information about your business or industry. But there are certainly some social media no-nos that need to be avoided. Along with that, there are also actions that will give you a strategic advantage and boost your reputation. So when it comes to Facebook, LinkedIn and Twitter, here’s how to network like a pro.

Facebook

Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with customers.

A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand.

There are, however, a few no-nos when it comes to Facebook. With Facebook being predominantly a place to connect with family and friends, it’s easy to fall into the trap of posting whatever comes to mind. So when you’re wondering whether or not you should post a particular comment or image, ask yourself, “Would I be okay publishing this on the front page of a newspaper?” If the answer is no, it’s best to hold off on hitting the post button. Finally, if you’re using the platform in a business sense, avoid sharing pictures of your dinner, newborn baby or anything too personal. Your customers are likely to be confused or turned off.

LinkedIn

The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.

When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with every Tom, Joe, Dick and Sally who sends you an invite. There are advantages and disadvantages to both, but as far as brand awareness is concerned it makes sense to connect with more people. However, it’s a good idea to take a moment and do a quick profile check on the potential connection. Not everyone retains a professional profile and image on LinkedIn, and connecting with the wrong people could potentially hurt your reputation.

Twitter

Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.

An element that makes Twitter especially unique is the hashtag, and you can use it to take your networking to another level. For example, if you’re attending an industry event or other networking opportunity, you can search Twitter for the associated event hashtag. This will help you discover who will be in attendance - like colleagues and professionals you’d like to meet - which gives you a great opportunity to maintain and grow your network.

Interested in finding out how else you can use social media to boost your business? Send us a message to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 17th, 2015

SocialMedia_Apr13_AMuch attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter - and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include Pinterest. What’s more, building Pinterest into your social media marketing strategy just got a lot easier, more efficient and more rewarding. Here’s why.

Pinterest recently announced the launch of an updated and improved browser extension that enables users to save content and pin it to their boards. The platform has supported browser extensions like this for several years already, but the latest enhancements reduce the number of clicks needed to pin images and other content to boards. It is also now simpler to track down the specific board you want to pin an image to, or to create a brand new board from within the browser extension if you don’t already have one that fits.

For casual social media users, the Pinterest button that comes with the browser extension makes for a simple way to bookmark content on Pinterest in order to come back to it later. Pinterest itself gives the example of a food blog - while you’re browsing a recipe, you can click the Pinterest button on your browser and in just a couple of clicks save a visual reference to one of your boards. Then where you’re ready to start cooking, you can easily find the image and click it to return to the blog.

But the benefits are there for those of us using social media for business purposes, too. The extension makes it simpler for you to pin both your own content, which users can then share by re-pinning or clicking on find out more on your web site, and for you to pin and share other relevant content from around the web that will be of interest to your prospective customers. Never forget the golden rule of social media marketing, that your profile - on whichever platform - shouldn’t just be a non-stop stream of promotional messages. Social media is different from conventional advertising, and your content should be a blend of subtle promotion and other, non-sales content that is of genuine interest to prospects.

Pinterest is growing in a big way, meaning now is the perfect time to accelerate your marketing efforts on the platform. There are now said to be over 50 billion pieces of content pinned on the site, spanning over a billion boards, and traffic is both growing and moving to mobile devices. In fact, over 80% of the site’s traffic comes from mobile. And while Pinterest has long been considered to be a predominantly female-friendly site, the channel’s popularity with men is growing, and is outpacing the overall growth in the Pinterest user base.

If Pinterest doesn’t already figure in your social media marketing strategy, it’s about time it did. Give us a call to discuss how we can help you propel your social media efforts forward.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 17th, 2015

InternetSocRepMngment_Apr17_AWe all know how important social media is to create and maintain a business’s online reputation. As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common mistakes you should avoid when implementing social media marketing in your business.

Choosing the wrong person to manage your accounts

With a vast selection of social media channels out there, it is normal for businesses to have more than one account. But are you employing the right person capable of managing these accounts? Think about it: your company’s social media accounts are used to portray who you are, and to communicate with customers on a regular basis. In short - this is a job that could make or break your reputation, and you should be extra careful when selecting someone for this position.

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Deleting or ignoring negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, deleting or ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control. Don’t let things get out of hand - reply in a timely manner and try to solve their problems as best you can.

Posting fake reviews

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong. Similarly, hiring someone to leave a good review for your company is inadvisable. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason - they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.