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August 12th, 2014

Office365_Aug11_AEarlier this year, Microsoft introduced Office for the iPad. These apps are touch-optimized versions of the popular Office programs. They enable users to access, edit, share, and create various Office files. From Excel to Powerpoint and Word, the major apps are all represented, and are fully featured if you have Office 365. In an effort to enhance the functionality of Office on the iPad, Microsoft has recently released a number of updates specifically for Excel and PowerPoint. There are also some changes that affect all apps. Here is an overview of the new updates.

Excel updates

There are three major updates that have been introduced to the iPad version of Excel:
  • Increased pivot table interaction - These tables are among the most useful for business users working with data. With the new update you can now filter, sort, collapse, and expand details. You can now also refresh pivot tables whereby data is pulled from the workbook. Beyond this, you can also change the visual style and layout of the tables.
  • Flick to select large amounts of data - Working with large amounts of data, or spreadsheets with a large number of rows and columns can be tough on the touch screen. So, to make things easier, you can now select large amounts of data by flicking. For example, if you want to select all the rows in one column, you can simply tap on the selection handle of the top row and flick down to select the whole column.
  • Easier manipulation of data - While touch screens are great, and useful, there are times when working with spreadsheets using a keyboard is much better. In the latest update, Microsoft has added increased support for keyboards. This includes support of many familiar keyboard shortcuts, like CTRL+2 which allows users to switch between cell entry modes.

PowerPoint updates

As with Excel, there are three updates that have been introduced to the iPad version of PowerPoint:
  • Presenter View - Many people had taken to using their iPad to run presentations while connected to a projector. In the previous version, your iPad would just show what was actually on the screen, but now you can enable Presenter View. This view shows your slide notes on your iPad's screen, as well as the slides that are coming up next while your presentation runs via the projector.
  • Easier inclusion of visuals - With the new update, all embedded videos and sound recordings now play natively over your iPad; meaning they will play directly from a presentation. You can also add media directly to a presentation from your iPad's Camera Roll, which means you can record and add content all from your iPad.
  • Better annotation tools - There are a number of new annotation tools, including an improved pen and eraser which are designed to make annotations on the iPad's touch screen show up on presentations more easily.

Updates across all apps

Microsoft has been listening to the feedback from Pad app users, and has introduced the three most requested features that apply to all three main apps: Word, PowerPoint, and Excel.
  • Send the file as a PDF - PDFs are one of the most versatile document formats for businesses. Because most systems have software to open these document, it's great for users who don't use Office. Now, you can send the document you are working on as a PDF directly from your iPad. You can find this option under the Share menu.
  • Better image editing - With the update, you can now tap on an image in any Office app to either crop or resize it. If you make any edits, and find they aren't to your liking, there is also the ability to revert to the original image by pressing Reset.
  • Support for third-party fonts - Some businesses prefer to use fonts that aren't included in Office. Up until now, only Office supported fonts could be used on the iPad, but the recent update implements support for third-party fonts (fonts not made by Microsoft) installed on your iPad.
If you are looking to learn more about Office 365 and iPad apps, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

July 31st, 2014

WindowsPhone_July28_AOne of the biggest trends when it comes to mobile devices, is the increasing integration of smartphones into every part of our lives. Many developers are looking at ways to essentially turn the phone from a device you interact with into a device that is really an extension of yourself. The way they are doing this is by introducing apps that allow you to interact with your phone. Google has Google Now, Apple has Siri, and earlier this year, Microsoft introduced Cortana.

What is Cortana?

If you're a video game aficionado then you will likely know that Cortana is the Artificial Intelligence character from the immensely popular Halo series. In early 2014, Microsoft announced that they were working on a personal assistant program for the mobile version of Windows 8.1 and Cortana was created.

The idea behind Cortana is that you use it as your personal assistant. When you want to know the answer to a query, simply ask and your ever-helpful PA will find the answer for you. As you use your phone and interact with the app, it will learn what you like and your interests and keep you informed about these preferences. You can even use it to place calls, check-out the weather, set reminders, and more.

The Cortana personal assistant has been released for all US users of devices running Windows 8.1 and worldwide users should be getting it by early 2015.

On a side note: One interesting tie-in with the app is that the voice of the Cortana app on your Windows 8.1 device is actually the same voice as Cortana from Halo! We guess that this is Microsoft's way of telling us that the Cortana app is much like the full-on Artificial Intelligence from Halo.

How to use Cortana

Before you start using Cortana, you should first enable it. This can be done by:
  1. Swiping to the left on your phone to open the app drawer and selecting Settings.
  2. Swiping over to Applications.
  3. Selecting Cortana.
  4. Sliding the bar at the top of the screen from Off to On.
Once you enable Cortana, you should see a tile placed on your home screen. Tapping the tile will open the app, or you can press and hold the Search button at the bottom right of your device. When the app is open, simply press the microphone icon at the bottom to interact with your device.

You can tailor the information and interests Cortana has access to by pressing the Notebook button at the top-right side of the app. Once you have set a few interests and have used the app for a short while you should start to notice more relevant information being displayed.

Recent updates

Microsoft has noted that they will be releasing updates to Cortana every few weeks and some of the latest include features that make the app much more useful. The latest big update announced two new features:
  • Nearby places - Cortana will now recommend places to go to nearby. Using data from apps like FourSquare, you will now be able to discover the best places nearby that are new, popular or have lots of buzz.
  • Local apps - If you enable this, you will get suggestions for apps that are relevant to your location. For example, if you go to Seattle you will get a list of recommended apps like maps, transit, etc.
These new features should be available now. To ensure that they are:
  1. Open Cortana.
  2. Tap on Menu (three bars at the top-right).
  3. Select Interests followed by Discover.
Looking to learn more about using Cortana or the Windows Phone in your office? Contact us today.
Published with permission from TechAdvisory.org. Source.

July 30th, 2014

Windows_July28_AHave you ever gone to talk with a colleague and gotten a look at their computer's desktop only to notice that they have files, apps, and folders strewn about in a seemingly random fashion? Or maybe you are guilty of a cluttered desktop. Many people tend to have somewhat unorganized desktops, especially if they have used the same computer for a number of years. The problem with this is that it can be a chore to find files and folders, and if your desktop has a ton of icons your computer could be more sluggish.

Want to tidy up your desktop? Here are six tips on how you can get your desktop more organized and even reduce virtual clutter too.

1. Before you begin do a bit of recon

Before you go about simply deleting everything off of your desktop, it is worthwhile thinking about what you really want to keep on your desktop. This will be vary from person to person, of course, but most people treat their desktop as a place where they put files, folders, and app shortcuts that they want to quickly access.

Take the time to think about what you use the most and which files and folders you really need to access instantly or which you use all the time. An easy way to figure this out is to simply auto-arrange your icons by right-clicking on an empty area of your desktop (where there are no icons) and selecting Auto arrange icons. This will arrange your icons into a grid format that makes them easier to see and work with. Then, right-click on empty space and hover your mouse over Sort by and select Date modified to order the icons by the date they were last modified, or opened, with the latest at the top.

2. Create holding and app shortcut folders

People often use their desktop to hold files like downloads, photos, screenshots, and even email attachments. This can lead to an incredibly cluttered desktop in a short amount of time.

In truth, you probably don't need all these shortcuts on your desktop. What you can do is create a folder on your desktop where all non-essential files and folders go. A folder like this is great to hold downloads or files that will only be used for a short amount of time.

The key here, is this folder is used for non-important, or temporary items. If you don't plan on keeping it, put the file, icon, etc. into this folder. Once you are done with the file, simply go into the holding folder and delete it.

It could help to also create a shortcut folder. When you install new programs on Windows, a shortcut icon is often automatically added to your desktop. However, these desktop shortcuts should be for frequently used programs only. For programs that aren't really used that often, it is best to create a separate folder the shortcuts. This not only reduces desktop clutter, but puts shortcuts in one central location, making them easier to find.

3. Be ruthless

Once you have your folders set up, it's time to start getting rid of the clutter. As with any clearout you should be ruthless. If you haven't used a file, folder, etc. in the past two months or so, you should seriously question whether you can get rid of it.

To make this easier, open your desktop via the File Explorer. You can do this by opening any folder and clicking Desktop from the left-hand menu bar. This will make all of the icons and files on your desktop easier to see and work with.

Go through these and uninstall programs you no longer use, delete images you no longer need, move unimportant files, and place files in their relevant folders. Once complete, take a look at your browser to see where it downloads files too. If you have your browser set to download files to your desktop by default, try going into the settings and changing the download location to another file like the Downloads folder.

4. Stick with it

Once you have de-cluttered your desktop, try to stick with the rules you have set. With downloads ask yourself whether these need to be on the desktop or whether they can go into a folder somewhere else.

Of course, sticking with it won't always be easy, so maybe take time once every month or two to revisit your desktop and clean it up a bit.

5. Use the taskbar or Start for apps, not the desktop

With Windows 8 and 8.1 you can actually pin apps to the Start menu, so when you click it the apps are available in the window that pops up. This is a great alternative to simply having program shortcuts on your desktop. Pin apps to the Start menu on Windows 8 and 8.1 by opening your apps list (clicking the down arrow from the Windows Start screen) and right-clicking on the program you would like to pin. Select Pin to Start to be able to access it when you hit the Windows key on your keyboard.

If you prefer the traditional desktop view of Windows 7, or are using Windows 7, why not pin your important programs to the taskbar at the bottom of the screen? This can be done by right-clicking on an open app and selecting Pin to Taskbar. The programs will remain at the bottom of the screen, and can be opened by simply clicking on them.

6. Strategically pick your wallpaper

An interesting way to minimize clutter is to pick a wallpaper that you enjoy looking at. Be it a favorite picture, slogan, etc., try to frame the image so the focus is in the center of your desktop. Then, place your icons around the image in a way that they still allow you to see the image. If you can't see the image, then you have too many icons and it may be time to get rid of a few.

Also, having an image you like also serves as a reminder to try to keep icons to a minimum in the first place. This could be a proactive solution to keeping desktop clutter down.

If you are looking to learn more about using Windows in your office, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 30th, 2014

SocialMedia_July28_AOne of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the company has decided to open this up to all LinkedIn members.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 29th, 2014

Office365_July28_AOffice 365 is undeniably one of the most efficient and versatile business Web apps available. With continuous updates and integration with Microsoft apps, Office 365 has recently made using Yammer a little easier by simplifying its login process. And if you are not too familiar with Yammer it might be a good opportunity to learn more and get an idea of this this simplified login could work to benefit your business.

What is Yammer?

Yammer is Microsoft’s social network platform, focusing on your business and your organization’s clientele. In order to join, you must have a working email address from your company’s domain, which will also enable you to create external networks to allow non-employees like suppliers and customers to communicate with your company effectively and easily.

What is simplified login and how do I turn it on?

Simplified login integrates Yammer and Office 365 through user mapping to save you time when signing into Yammer via Office 365. Here’s how to turn on the simplified login feature:
  1. Administrators must sign into Office 365 using the global administrator account.
  2. Select Admin, Sharepoint; and once in Sharepoint admin center, select Settings.
  3. On the Settings page, under Enterprise Social Collaboration, select Use Yammer.com service.
  4. Click on Yammer from Office 365 to check that you won’t have to log in again and can start connecting with people right away.
If you previously made Yammer the primary social experience for your organization, you can enable this for your Office 365 users by following these steps:
  1. Access Sharepoint admin center and select Settings.
  2. Under Enterprise Social Collaboration, click the Use Sharepoint Newsfeed button to clear previous settings
  3. Select Use Yammer.com service and click Ok to apply changes. Each of these two updates might take up to 30 minutes to complete
  4. Once you’re done, Yammer will replace Newsfeed in the Office 365 navigation.
Keep in mind that users without existing Yammer accounts are taken to a streamlined signup and verification process. And although user mapping saves time, it’s not a complete single sign-on solution, meaning when you go to Yammer.com directly or use Yammer mobile apps, you still need to log in with your Yammer.com credentials. Looking to learn more about Office 365 and its functions? Call us today and see how we can help.
Published with permission from TechAdvisory.org. Source.

July 16th, 2014

Office_July14_AWhen it comes to being a spy, nothing is more important than a good alias. From Archer's Chet Manley to James Bond's James St. John Smythe, no secret agent is ever without one. When it comes to business however, it may seem like an alias is not so important, and at first glance it isn't. That being said, there is a great alias feature available to Outlook.com users that you may be interested to find out about.

Outlook.com's alias management feature

If you are using Outlook.com, chances are high that you aren't a spy or superhero and in need of a top-secret alias. There is a good chance however that you may have need for more than one email address.

Maybe you attend a lot of conferences or events and would like a way to keep your main email inbox from being flooded with the usual "nice to meet you" emails and follow ups; or perhaps you are launching a new product associated with your name and would like a way to easily track communication directly related to this one product.

If this sounds like your situation then Outlook.com has a great feature that allows you to create up to 10 new email addresses, or aliases, and manage them from your main account's inbox. The main idea of an alias email is that you get a different email address that is tied to your main account. Your aliases share the same contacts, calendar and even account settings with your primary account.

What's more is you can actually sign into your account using any alias, because the same password is used for every address you create. When sending an email, you also get to pick which alias the message will come from, which is undoubtedly a really useful feature.

How to create an Outlook.com alias

To create an alias email address:
  1. Log into Outlook.com with the account you would like to set as your main or primary account.
  2. Press the Settings icon which is the cog located at the top-right of the screen.
  3. Select Options followed by Create an Outlook.com alias in the window that opens.
  4. Type in the email address that you want.
  5. Click Create an alias.
  6. Untick the box in the pop-up. If you don't, the alias you set up will be set as the primary email address.
  7. Click Done.
When you are sending an email, you should now be able to click your name at the top of the email window which will drop down a menu with your aliases. Click on the alias you would like to send the email from, and you should see the name change. Any responses to that message will be made to the alias email address as well.

If you are looking to learn more about Outlook.com or any other Office program contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 15th, 2014

Office365_July14_AEver wonder how we managed without email? Having been a vital part of businesses for over a decade, email not only simplifies communication processes but has evolved into a versatile platform for collaboration too. One such service is the Outlook Web App for Office 365, which has just made document collaboration easier through its added features, ensuring your daily email routine is a little less painful. With that in mind, let’s take a look at what it has to offer and how it can help with collaboration.

Side-by-side view of documents and email

When your colleague sends you a document to review, you’ll see the document attached in an email in your Inbox. When you open the attachment, you can now see the contents of that document within the email itself. No more flipping back and forth between windows to get the information you need.

Files supported for viewing in this new feature include Microsoft Word, Excel, PowerPoint files, most types of image files and PDF files. You can perform all of the standard messaging actions right from within this unified view making it easy to review information in the email alongside the attachment itself.

Easy document editing and reply

What do you do when you want to edit the attachment in your email? You download the attachment, make your changes, re-attach the file and send your reply. Now you can say goodbye to all that hassle. With the new side-by-side view, all you have to do is simply click Edit a Copy right above the attachment and message.

When you do this, a draft reply-all message is created for you to store this new edited version of the attachment. Then, a new editable copy of the attachment you received is created and renamed with your name at the end of the filename. This way you can differentiate the new copy of the file from the original one. The new copy of the attachment is live, meaning any changes made are automatically saved. Once you're done editing, simply type a response in the email and click Send. Types of files supported for editing include Word, Excel and PowerPoint files created in Microsoft Office 2007 and above.

Additional enhancements

In addition to the side-by-side view and edit-and-reply enhancements, the attachment user interface has also been updated. Now when you attach files, the overview is bigger and better looking. You can also now download multiple attachments at once in the form of a single zip file, making life a tad easier.

While Outlook Web App's added features might not be a total game changer, you can be sure that the next time you’re looking to collaborate, you’re able to do so faster and easier. Want to learn more about Office 365 and its apps? Contact us today.

Published with permission from TechAdvisory.org. Source.

July 9th, 2014

Web_July07_AFiles and folders are essential parts of any operating system, mobile or otherwise. In larger devices, like computers and laptops, we often have hundreds, if not thousands, of files and folders that we use to keep our systems and processes organized. However, with mobile devices, such as Windows Phone, it is difficult to actually manage your files and folders properly. In fact, it's been one of the most requested Windows Phone features and Microsoft has recently announced a new app to make management of files and folders on your device far easier.

About the Files app for Windows Phone 8.1

In late May, Microsoft posted an article on their Windows Mobile blog announcing that the Files app had been launched. The idea behind this app is that it allows easier viewing and managing of files and folders on your Windows Phone.

With this app you can:

  • Browse for installed files
  • Arrange files into folders
  • Move files or folders from one location to another
  • Open or search for files
  • Change the name of existing files
  • Share individual or multiple files with other users
While this app is a welcome development, there is one feature that makes it great: It allows you to also access and manage files on your device's SD card - if it has one. This means you no longer have to connect your Windows Phone to your computer in order to manage your files. You can do so directly from your phone.

Where can I get the app?

If you use your device for work we strongly recommend that you install this app, especially if you store files on your device. Find the app on the Windows Phone Store for free. Simply click the Install button in the left-hand ribbon of the page and select your device. You need to be signed into the Microsoft account you use on your phone. You can verify this by looking at the top-right of the page and hovering your mouse over Explore. If you are not signed in hover over Explore and click Sign-in. Enter the username and password of the Microsoft account you use on your phone and you should be able to install the app directly from your browser.

Alternatively, you can install the app directly to your device by:

  1. Going to the Windows Phone Store app on your device.
  2. Searching for Files.
  3. Tapping on the Files app icon (blue square with a white document icon).
  4. Pressing Install.
The app should start to download automatically and install a new tile on your home screen.

Using the Files app

To manage or view the files and folders on your device, simply open the app. You should see a screen open with the option to either look at the files on your Phone or SD card - if your device has an SD card installed.

When you tap on either Phone or SD card, you should see the file structure pop up. Scrolling up or down and tapping on files or folders will open them. If you tap on the square box beside each file you will see a number of options pop up at the bottom of the screen. Pressing the related icon will allow you to interact with that file. For example, if you select a file and press the Trash Can icon, the file will be deleted. You can select multiple files at the same time by simply tapping on the white boxes before hitting any of the action buttons.

If you are looking for a specific file, make sure you don't have any files or folders selected and press the magnifying glass icon at the bottom of the screen. Enter the name of the file or folder you would like to find and it should pop up below the search bar.

Looking to learn more about using Windows Phone in the office? Contact us today to see how our services can help.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

Windows_June30_AMicrosoft's operating systems (OS) have seen additions of several highly useful features throughout the evolution cycle of the OS. The hibernation feature, first introduced with Windows XP, is a solid example of one of the most useful power features. Ironically, with Windows 8 the hibernation feature is not readily visible but it is still a part of the OS. So, let's take a look at how to enable hibernation on Windows 8 and consider how useful this feature can be for your business.

What is Hibernation mode?

Hibernation allows you to power down your computer while retaining its current operating state e.g., leaving programs open. In other words, with hibernation, your computer saves the contents of its Random Access Memory (RAM) to your hard disk or other non-volatile storage, so that when you want to resume your work you can start where you last left off. Available on every Windows OS, hibernation can usually be set in your power settings manually or even automatically so that it activates when your laptop's battery is low.

How to enable hibernation on your laptop or computer running Windows 8:

  1. In your system tray, click the battery icon and select More power options from the panel that pops up.
  2. In the Power Options window, select either Choose what closing lid does or Choose what the power button does from the left panel.
  3. In the power options window, click on the blue text that says Change settings that are currently unavailable.
  4. At the bottom of the window, a new set of options will become available. Check the box next to Hibernate and click Save changes. Voila, the hibernate feature will now show up in the power options window that is displayed when you press the power button on your computer or laptop.
This feature allows you to resume work from where you left off within seconds, since you don’t have to boot up your computer nor re-open programs you were using. Not only that, but hibernation saves more battery power than sleep mode and uses no power while hibernated, a feature most laptops can really benefit from.

Hibernation is also useful if hardware maintenance has to be performed which requires powering down the hardware. For servers which need to be started up as quickly as possible after maintenance, hibernating and getting going again can be much quicker than shutting down and restarting the server applications.

Despite the benefits of hibernation, it is important to note that your computer does need to be shut down every once in a while to avoid performance degradation. Moreover, you should avoid hibernating your computer when you know you won’t be using it for a long period of time.

Hibernation mode can help boost productivity, decrease boot-up time, as well as help save your computer’s battery time. Interested in learning more about Windows 8/8.1 and its features? Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media