I have been following the activities of several competitors on the various digital channels for the past few months and I find it an honor to see how competitors are mimicking our product names, messaging and positioning to sell a product clearly different from ours… On one hand it’s always a good sign to see copycats and people mimicking a leader, but on the other hand I am worried that customers get confused and abused with a brand that is not Microsoft and potentially a product of lesser value that does not meet their business needs. Similar to politics it’s interesting to see competitors make inaccurate statements and for instance compare their offer against an older version (yes 2007 is “passe” and 2010 is OUT) or when they compare their server/online offering to our desktop product, so easy and cheap but so wrong…I am hopeful that in this day and digital age customers will hopefully find out the truth. So watch out for vendors using “EPM”, “Project Server”, etc… and do a thorough evaluation before signing the check! To sum it all, get the real Microsoft Project Server and Microsoft Project or at least look at our latest stack before making a purchase decision. We are transparent and offer free trial, so go to http://www.microsoft.com/project for the product information you need! Happy purchase decision
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