When: Thursday, April 12, 2012 from 9:00 AM to 5:00 PM (GMT) Where: Shottery Brook Office Park Timothy’s Bridge Road CV37 9NR Stratford Upon Avon United Kingdom Hosted By: Technology Associates International Limited Technology Associates International Limited is one of the leading global project management consultancies specialising in Microsoft Office Project and Enterprise Project Management Solutions. Since 1990, Technology Associates have provided deployment, consultancy, development and training services to more than 500 organisations including some of the world’s leading companies, and we have an international presence throughout the world. Technology Associates have deployed hundreds of EPM solutions and deployed more than 2,000 Microsoft Project solutions. With twelve Microsoft Competencies under our belt, and three at Gold level including PPM, ISV and Application Integration, we have built a solid reputation for delivering high quality services and solutions, and providing exceptional value for money. Headquartered in the United Kingdom, with Offices in New York, San Francisco, India and Barcelona, and a strategic partner network covering AsiaPac, Middle East and ROW, we work internationally in delivering EPM and SharePoint solutions to our customer base in over 39 countries. Register for this event now at: http://taisomedia120412-rss.eventbrite.com Event Details: Course Objectives: At the completion of the course, delegates will have an understanding of: · The uses of social media marketing · How social media marketing fits into the web marketing landscape · Where social marketing takes place · The “rules” of social media · How to build customer engagement · Handling customer criticism · How to blog effectively · How to use Facebook for business · Using Twitter · Evaluating the ROI of social media Who Should Attend: This course is aimed at business owners or managers who want to make effective use of social media/inbound marketing to create and maintain customer relationships but would also be useful for experienced marketers who would like an overview of the use of online social media. The course commences with an overview of social media, discusses the “rules” of social media in relation to blogging, and then goes on to show how to further expand your marketing using Facebook and Twitter. The course discusses other social sites like YouTube and LinkedIn and their effectiveness as additional locations for social reach. The course demonstrates how social media marketing fits in with your other on-line and offline marketing activities and shows how it can also be used to improve your search engine performance. Pre-requisites: No prior knowledge of social media marketing is required but experience of using the web and awareness of social sites like Facebook is expected . This course makes no assumptions about the computer or operating system used in your training environment as most of the functionality comes from your web browser. Delegates are asked to being their own laptops/iPads to the course.